Bryant was involved in every stage of the publishing process, including the creation of a special tiger design around the book’s barcode and the rubbery basketball-texture of the cover. When King pointed out that the cost for a cover like that would be way more than most publishers would ever pay for, Bryant told him it didn’t matter. “He was perfectly fine with that,” King says. “He said even a kid who doesn’t read, or is learning to read, will feel the textural aspect of it and know that it’s something to be valued and treasured.”