The purpose of the sponsored event was to educate attendees – mostly retired professional athletes, musicians and other cultural influencers – about its various medicinal uses. Details could be found on the 12-page invitation featuring photos of, among others, former NBA commissioner David Stern and Hall of Fame quarterback Joe Montana, quoting their belief in the health benefits of cannabis. Celebrity chef Nikki Steward, with residence hostess Nikki Shaw serving as co-chef, would prepare an eight-course meal, with a partial menu including braised lamb shanks, lobster mac-and-cheese, chicken pot pies, wings and veggie rolls. And, naturally, there would be desserts, some of which could be plucked from a supine, semi-nude female server.