The rush to monetize the death of Kobe Bryant started in the hours after the helicopter carrying the retired Lakers star, his 13-year-old daughter Gianna and seven others slammed into a hillside in Calabasas on a foggy morning last month. As first responders picked through the wreckage, anonymous speculators registered scores of web domains connected to the tragedy. The address lovekobebryant.com, created about three hours after the crash, went on sale for a buy-now price of $99,999. Among the scores of the site registrations that followed within an hour or two were kobebryanthelicopter.com ($50,000), kobebryanthalloffame.com ($20,000) and kobedead.com ($5,000).
The rush to monetize the death of Kobe …
