Including the United Center store, Rank and Rally had eight locations across town, representing 17,000 square feet of floor space. Each space was individually designed with merchandise suited for the area around it. “We leaned heavily on creating an experience with a curated approach,” Beck said. “Any fans spending time around the city were not experiencing the same shopping experience.” Each shop had a portion devoted to the official NBA All-Star shop, but there were also brand pop-ups and experiences, Beck said. The stores sold through Monday after the All-Star Game. Within the United Center Madhouse Team Store, Rank and Rally partnered with ‘47 Brand, Mitchell & Ness, Herschel, Stahls, and Sportique for pop-ups.