For each All-Star weekend, the NBA works with the local teams and government organizations – in this case, the Bulls, Chicago city officials, and Chicago Sports Commission – to plan events, social responsibility initiatives and find ways to leave a lasting impact to the community and fans, Kelly Flatow, NBA executive vice president of global events, said. “Each All-Star Game is designed to highlight the personality and character of the team and city,” Flatow said. “We aim to put fans first and design programming that engages and inspires fans in the local market as well as those who travel to the city to enjoy this global celebration of the game.“