Start with this: The NBA won’t even officially acknowledge that its current logo, which has been used since 1969, is based on former Lakers star Jerry West. This despite the fact that the logo’s designer, Alan Siegel, has often said he used a picture of West as the inspiration for the design. Doesn’t matter. The NBA has never said its logo features a specific player. The reasons are myriad, mostly legal and financial. West has never tried to cash in on his likeness, and for the past few years even publicly wished the league would change the logo and use someone else.