He joined CAA, the firm that has represented him for his professional career, as the leader of CAA AMP, a cultural strategy agency designed to find new audiences and consumer engagement. “My value was more than my name and I can help this brand go beyond,” Wade said. “We sat down and came up with everything I felt was missing in the workplace in CAA from a brand-marketing standpoint and focusing on diverse voices and having people in the room that look like you and I and not just looking one way. I wanted to step into the culture and be the voice for my culture for minorities, period. Hopefully, we can create something that’s pretty cool together.”