Fall said the goal of creating this league in Africa is not only to expose and invest in the local talent there but to create an entire system that allows a league to run efficiently from the ground up. It will also create jobs within the countries. It’s been decades in the making. “When we started, we did not skip any steps … after the (Basketball Without Borders) camps raised awareness, we began being more intentional about building more opportunities,” Fall said. “The NBA is a lifestyle brand that we are going to establish in Africa.”