In-game bonuses:
One of the things I think the UFC gets right is giving bonuses to fighters depending on who put up the best performances that night. Instead of a “Fight of the Night” bonus like in MMA, something like “Best Player” or “Play of the Game” would further incentivize the players to giving more effort and to create bigger plays. Plus, if you allow fans to vote on the award live, it would push people to watch the game live.