Fan backlash
As bad as it sounds a lot of fans somehow always end up backing the billionaires in the billionaires versus millionaires battle. That’s just how it is. Nuance is not a strength of the masses. The owners have a much more effective apparatus when it comes to getting out their message. They have contacts with reporters and large companies that cover the league. The players simply don’t have the same tools they can use nor do they have the bank accounts to match the owners in an all-out labor war. It’s an unfortunate reality. It’s unfair, but that’s the position the players are in.