[autotag]Richard Childress Racing[/autotag] has decked out [autotag]Kyle Busch[/autotag]’s No. 8 car with sponsorships throughout the offseason and added another before the 2024 Daytona 500. On Tuesday morning, Richard Childress Racing announced that 3CHI will return to Busch and the No. 8 team. 3CHI will be a primary sponsor for Busch’s second year with the NASCAR team.
The company’s partnership with Richard Childress Racing will include a robust marketing activation, strategic content, and communication plan. Last season, 3CHI was on Busch’s entry when he won the NASCAR Cup Series race at World Wide Technology Raceway last June. It’s unknown how many events the company will sponsor Busch in 2024.
NEWS: @3ChiCanna is back!
Read more: https://t.co/RWXmHARZNV pic.twitter.com/rt9PoBSI7K
— RCR (@RCRracing) February 13, 2024
The two-time Cup Series champion won three races in 2023, but he hopes the new campaign brings more success. Busch’s playoffs were not good last year. He needs to make some momentum to carry through the 2024 NASCAR season. If so, 3CHI could make its return to victory lane with Busch sometime in 2024.
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