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Every year the NFLPA hosts the NFLPA Rookie Premiere as a marketing event for a selected number of NFL rookies. Here is how the NFLPA describes the event.
Serving as the first major business and marketing event for players since becoming professionals and providing partners with unparalleled early access to the game’s marketable new stars. Rookies gain valuable insights and connections that will assist in the development of their brands and careers on and off the field.
The Pittsburgh Steelers had three members of its 2022 rookie class invited and planning to attend. Quarterback Kenny Pickett, along with wide receivers George Pickens and Calvin Austin III will have a chance to network with potential marketing partners as they enter into their professional careers.
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