The Boston Celtics are again firmly in “championship-or-bust” mode this season, with the high financial stakes adding pressure to their title aspirations. Fresh off their 2023-24 NBA title, led by Jaylen Brown and Jayson Tatum, the Celtics now have their sights set on building a dynasty. But with back-to-back championships eluding all teams since the Warriors of the glory days, Boston faces the challenge of maintaining their edge and avoiding complacency.
Key players like Tatum and Derrick White have been locked into contract extensions, signaling that the Celtics are all-in. Tatum, who averaged 26.9 ppg last season and continues to refine his game, remains the centerpiece of the team. His work this offseason with trainer Drew Hanlen to improve his three-point shooting shows his commitment to leading Boston’s pursuit of another title. Brown, with his ability to attack the basket, complements Tatum, while two-time NBA champion Jrue Holiday, with the help of Brown and White, anchors the defense with his elite play and ability to lockdown opposing team’s star players.
However, the enormous cost of keeping this championship-caliber roster intact looms large. The team is projected to face a staggering $500 million payroll and luxury tax burden by the 2025-26 season. With ownership changes potentially on the horizon, including a rumored sale by team governor Wyc Grousbeck, the financial pressure is mounting. The Celtics have the talent to repeat as champions, but anything short of a title could be seen as a failure, especially given the exorbitant cost of their roster.