“We know that startup leagues are seemingly impossible, but you don’t know it’s going to fail until you try,” said West, who recently helped the PCL change its name from the Historical Basketball League to appeal to high school recruits and give a clearer impression of the organization’s purpose. “To me, it’s a challenge worth swinging at. We’ve tried to challenge the NCAA in court. We tried to challenge it with the unionization at Northwestern that didn’t work. The last place to really challenge these guys is to create a market opportunity centrally based around compensation. So, that’s what we’ve done.”