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TravisMathew launches first-ever Women’s Collection, tailored for the golf course and beyond

Check out the next best thing in women’s golf apparel: TravisMathew’s Women’s Active Lifestyle Collection

TravisMathew is one of the best men’s apparel brands in golf right now.

With 2023 Masters champion Jon Rahm as the face of their brand, TravisMathew is an industry leader for men’s active lifestyle apparel.

With its recent success, TravisMathew has an item on almost every list of Golfweek’s best apparel for 2023 including golf shirts, golf pants, golf shoes, golf belts and more, it’s no surprise that the company is expanding.

TravisMathew is venturing out into the women’s game, debuting a line of women’s apparel that is great for pros and weekend warriors alike.

The collection makes a case for the emergence of an “active lifestyle” category — not quite activewear and not quite athleisure — as a fun way for younger shoppers to try out the golf or tennis look without breaking the bank on serious technical wear or the less fashion-forward standbys.

This chic debut, just in time for Mother’s Day, has TravisMathew aiming to once again advance golf fashion.

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Want to look like a winner? Check out the TravisMathew gear Jon Rahm has been rocking during his two-win heater

Jon Rahm is taking the look good, feel good, play good mentality to a whole new level.

After winning back-to-back events and four of his last six starts, it’s safe to say that Jon Rahm is on a heater.

Thanks to TravisMathew, Jon Rahm is also in a Heater.

The Heater polo has become Rahm’s go-to look, and after lifting trophies in consecutive weeks at the Sentry Tournament of Champions and American Express, we’re getting used to seeing Rahm celebrate in his Heather Scooter polo.

After a rough start, Rahm carded three birdies and an eagle in his final five holes to not only make the cut, but put himself into a tie for 14th place heading into the weekend at the Farmers Insurance Open.

In order for Rahm to pull off the threepeat, he’ll have to continue his look good, feel good, play good mentality, that starts with TravisMathew. Here’s a breakdown of how Rahm has dressed for success during his winning streak.

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Jon Rahm explains the ‘stupid’ reason why he wore Tiger Woods’ red and black Sunday at Sentry Tournament of Champions

“You want to know the honest truth? I forgot almost all the belts I was supposed to bring.”

KAPALUA, Hawaii – Jon Rahm wore a red shirt and black pants Sunday on his way to shooting 10-under 63 at Kapalua Resort’s Plantation Course and pulling off an improbable comeback to win the 2023 Sentry Tournament of Champions.

During his winner’s press conference, Rahm explained why he chose to wear an outfit made famous by Tiger Woods.

“I didn’t want to wear navy every day. So I just put on the black ones, not that I even had hope, but I’m like we’re going to need a small miracle. After bogeying 1, I was going to need somewhat of a larger miracle. It goes to say, you just got to do the little things properly,” Rahm said.

Left unsaid was why exactly Rahm had worn blue pants every day through the third round while competing in Maui.

“You want to know the honest truth?” Rahm said. “I forgot almost all the belts I was supposed to bring. So I had a navy belt and a black belt. And I told (wife) Kelley, ‘I’m not about to be a hot as hell all week wearing black pants and darker shirts, so navy it is.

“Then I went to Sunday and I said, ‘I do not want to wear navy pants again.’ So, because we’re teeing off at 10 a.m., there goes the black pants. And that’s all I can tell you. I know it’s a stupid answer to a stupid question, but that’s the truth. I usually don’t want to wear anything that’s close to red with black on Sundays because of Tiger. That’s his outfit. That’s why I wear gray or navy or other things usually. I don’t want to get close to him.”

But on this occasion, Rahm, who also confessed that he forgot socks too, had to have sponsor Travis Mathew ship him a black belt so he didn’t only have his blue belt.

“Yeah, I forgot a few things,” he said.

But not his game. Rahm notched his eighth career Tour title.

“I brought my clubs, that’s kind of all I was thinking of,” he said. “Brought my clubs, kid stuff, but I forgot a few of my things.”

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Dressed for Success: Sam Burns at the 2022 Charles Schwab Challenge

Check out Sam Burns’ apparel worn during his win at the Charles Schwab Challenge.

Sam Burns notched his third PGA Tour win this season Sunday at the Charles Schwab Challenge. It was his fourth win on Tour overall after he posted a final-round 65 to take the clubhouse lead and watched the wind wreak havoc on the rest of the field.

However, the new No. 9-ranked player in the world had to do more than just shoot the low round of the day; he also had to defeat the hottest player on the Tour and close friend Scottie Scheffler in a playoff. Burns did it in style, by draining a 38-foot putt from off the green on the first playoff hole.

We’ve seen Burns stay cool under pressure time and time again this year, and he trusts TravisMathew attire to help him both look and feel great on the course.

We’ve already checked out the equipment Burns used to win this weekend, but now let’s dive deeper into the champion’s closet and find out how Burns Dressed for Success.

More Dressed for Success: Jon Rahm | Justin Thomas | Jordan Spieth

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Check out 11 eye-catching polos that will get you ready for summer golf

There’s no hiding in these golf shirts.

Whether you’re known for your unique prints or you’re just trying to bulk up your weekend wardrobe, Golfweek has you covered.

We’ve been getting you ready for the peak of golf season, piece by piece. Hats, shorts, shoes, accessories, you name it, we’ve helped you find the best of the best.

These polos may not brighten your short game but they will absolutely brighten your closet. Don’t stare directly at them without your sunglasses, but let’s take a look.

Dressed for Success: Jon Rahm at 2022 Mexico Open at Vidanta

A closer look at Jon Rahm’s apparel worn during his latest PGA Tour win

Jon Rahm has been among the best golfers in the world for years. Though Scottie Scheffler surpassed him as World No. 1 earlier this year, Rahm made up some ground this weekend with a win at the Mexico Open in Puerto Vallarta.

Rahm has worn TravisMathew clothing and Cuater shoes since the start of 2021 after switching over from Adidas.

“Everything TravisMathew makes is lightweight with stretch, providing a lot of comfort,” Rahm said after signing with the company. “I really feel confident playing in it and can’t wait to wear TravisMathew off the course as well.”

We’ve already taken a look into Rahm’s winning equipment, so now let’s dive into the champion’s closet and see how Rahm dressed for success at the Mexico Open.

Dressed for Success: Jordan Spieth | Sam Burns

Best Masters themed gear and apparel

Just take all our money already.

The Masters brings the best out of all of us. It also brings the best out of many golf apparel companies. The usual suspects make this list as well as some new-school companies, but they both share the same goal – to make you feel your coolest while supporting your favorite major.

From apparel to accessories, this list includes must-haves if you consider yourself a true Masters fan, plus one of the best pieces of Masters merchandise we’ve ever seen … yes it’s all the way at the bottom of the list.

More Masters gear: Stitch Golf | Rhoback | SwingJuice