New York Life will air spot during Super Bowl LIV celebrating 175th anniversary

New York Life, the largest mutual life insurer in America, is celebrating its 175th anniversary in 2020, and the company is starting the Dodransbicentennial with a bang: A Super Bowl spot. The 60-second spot-which details of the ad have not been …

New York Life, the largest mutual life insurer in America, is celebrating its 175th anniversary in 2020, and the company is starting the Dodransbicentennial with a bang: A Super Bowl spot.

The 60-second spot—which details of the ad have not been released yet—is scheduled to run between the first and second quarters during the game, and will be part of a more extensive campaign that celebrates the company’s incredible run.

From Kari Axberg, New York Life’s vice president, brand marketing:

“As we prepare to celebrate New York Life’s first 175 years in 2020, we plan to highlight the values that have been the foundation of New York Life for nearly two centuries. Core beliefs shared by our customers, agents, and employees have helped build better futures for those they love, providing financial security and peace of mind for millions of Americans since 1845. This global media moment provides the perfect platform for us to launch our anniversary and our new brand campaign.”

The company hasn’t advertised during the Super Bowl since 1990.