Performance improvement app Uplift takes $25K grand prize at inaugural Golfweek Tech Lab

Kabayama’s group took home the top honors at the Omni PGA Frisco Resort.

FRISCO, Texas — Sukemasa Kabayama, the CEO and co-founder of the performance improvement app Uplift, started Thursday with a trip to the emergency room after a bout with food poisoning. The former president of Tesla Motors Japan admitted that he had trouble standing and spent most of the morning flat on his back before finally making the medical visit.

The day, however, got progressively better.

After facing a group of other golf technology startups, Kabayama’s group took home the top honors at the first Golfweek Tech Lab, held at the Omni PGA Frisco Resort just north of Dallas.

The event, which was presented by T-Mobile for Business, was a joint venture between Golfweek, part of USA Today Sports Media Group and Gannett Co., Inc, and underdog venture team. The event united stakeholders in both the financial investment industry and golf communities with a curated group of 18 technology startups, all with the aim of impacting the business of golf.

With the victory, Uplift won the grand prize check of $25,000, along with a cover story in a future edition of Golfweek.

“I’m still a little shocked and surprised,” Kabayama said. “This turned out to be a great day.”

Uplift was one of four winners in the event’s best of show. Aside from the grand prize, the Palo Alto, California-based firm also won the player performance category. Other winners included Fabric in the fan engagement category, Clicktivated in the e-commerce category and Whoosh in the business solutions category.

The event included a number of panel discussions including one on Generative AI in sports with Jon Flynn of Microsoft and Nancy Hensley of Mercury13, as well as another on innovation and the PGA of America with Jeehae Lee of Sportsbox and Kris Hart of the PGA of America.

Golf instruction: Is the one-hour lesson model becoming obsolete?

“I’d rather see a student for 10 minutes a few days a week than once for an hour.”

At almost every golf course and driving range, there are PGA professionals offering one-hour golf lessons.

Indoor golf simulators are the latest wave of high-tech training, but could technology put an end to the traditional one-on-one hour lesson with a pro?

The simulators provide a controlled environment that eliminates external factors such as weather conditions, distractions and other limitations. This allows for focused and uninterrupted practice sessions, enabling golfers to work on specific skills and techniques without any hindrances and with more data.

247 Indoor Golf in Stuart, Florida, is a prime example of how they are combining PGA instruction with advanced technology. There are five simulators, a 1,200-square-foot putting green with Puttview Technology and the opportunity for lessons. An affordable monthly membership, which could equal the amount of two one-hour lessons, has golfers coming and going as they please with 24-hour access.

247’s lesson model is one in which a PGA professional roams around and helps students as needed. Critiques are given and then the student has the freedom to practice them at their own pace with the PGA professional nearby.

247 Indoor Golf in Stuart, FL
247 Indoor Golf in Stuart, Florida. (247)

“I’d rather see a student for 10 minutes a few days a week than once for an hour,” says owner and PGA professional, Billy Ore. “Improving at golf requires a player to get uncomfortable. I make sure that happens every time someone comes in and asks for help to achieve results in their game.”

It’s not practice that makes perfect, it’s perfect practice that makes perfect. If you spend an hour repeating the same mistakes you will only find yourself frustrated. Changes take time for the golfer to fully embody.

“Feedback is essential to improvement and we can control that better indoors,” said Ore. While working in a controlled environment may improve your game it begs the question what happens when you take it outside playing against the elements? Can working with a PGA professional at your local golf course and driving range prepare you just as well?

If you are starting out or just the average golfer you know education can be expensive with a lot of lessons to achieve desired results.

The harsh truth of this model is that golfers don’t need to be watched during every swing when working on minimal changes. The student should take time to allow the information to digest and practice swinging with the changes.

Odds are after a few corrections the golfer knows what needs to be adjusted and it will take time for them to physically and mentally accept the change. Professionals can only repeat the same adjustments so many times within an hour.

The good news is there are options whether you are a traditionalist or someone who is willing to blend the two together for the greater good of being a better golfer.

 

The Simplicity of Golf: New portable technology that can serve a dual purpose

Companies have developed ways to make the game simpler, and one is to have products in your bag to serve two purposes.

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Over the years, companies have developed lots of ways to make the game simpler, but in this video, Golfweek senior writer David Dusek explains one of the ways is to have products in your bag to serve two purposes.

And why not have fun in the process? More and more companies are working to take advantage of all the technologies out there to help golfers play better golf, smarter golf, and — hopefully — to have a lot more fun.

In this installment of The Simplicity of Golf, we look at a few of the best ways to simplify and have fun, including a push cart that keeps stats and other items at hand, as well as a speaker that helps make for a great day on the course.

The Connected Golfer: Arccos data gives players an accurate sense of where they need to improve

Accurate, intricate statistics are a game-changer for any player looking for ways to get better.

After showing you how technology and new products are revolutionizing how recreational golfers can practice, the third installment of the Connected Golfer dives into ways to learn more about your game on the course, play smarter and more.

Wykagyl Country Club in New Rochelle, New York, is home to a century-old golf course shaped by both Donald Ross and A.W. Tillinghast. It’s fantastic, a classic layout from golf’s Golden Age and a former LPGA tour venue.    

“Thirteen yards,” I said to Chris McGinley, who at the time was the vice president of marketing for Titleist after we played Wykagyl in August 2014. “I hit that 3-wood you wanted me to try four times today, and it went 13 yards farther than the 3-wood that’s in my bag.”   

Sitting in the grillroom, it was music to his ears.     

“That’s awesome,” he said, putting down his beer. “But how do you know?”   

I looked around because, even as a guest, I knew Wykagyl frowns on using a cell phone inside the clubhouse. Discreetly, I slid my iPhone across the table and showed him the stats my Arccos system collected as we played. Before the round, my average 3-wood distance was 226 yards. That day, after being fit for one of his company’s new fairway woods, the on-course average of my four shots was 239.   

“That is so cool,” he said with wheels turning in his mind. Sure, he was happy that the data showed his company’s new club delivered more distance, but he also saw a bigger picture. The potential use for on-course analytics collected by recreational golfers was filling his head.   

Arccos technology
Arccos technology

How does your data stack up?

During PGA Tour events, a sophisticated system of lasers and measuring devices tracks every shot hit by every player in the field. Called ShotLink, it has collected data at nearly all PGA Tour events since 2003 and created a robust database that helps broadcast partners like CBS, NBC and Golf Channel provide viewers with exciting stats during tournaments.    

ShotLink also allows the Tour to provide a weekly stats package to every player. It reveals where he stands in every statistical category imaginable, going well beyond basic stats like fairways hit and greens in regulation. ShotLink gets so granular that it shows things like proximity-to-the-hole average from specific distance ranges, greens in regulation from the rough, as well as the frequency of missed fairways to the left and the right. Players see their average score when going for the green in two on a par 5 and even things like average second-putt distance. Using ShotLink, players can compare themselves to other golfers. Coaches can discover what their students need to improve and how they are progressing, and equipment makers can fine-tune gear if a golfer needs adjustments.   

Pros don’t like to talk about specifics of ShotLink very often because utilizing its data wisely can be a competitive advantage. These days, many players hire statistical experts to examine reports and translate things into easy-to-understand chunks to avoid getting lost in the numbers.  

Arccos data
Data provided by Arccos

 

While your local club does not have ShotLink, a host of new products and technologies now let recreational golfers gather on-course data that can transform how they approach the game.  

Systems developed by companies like Arccos, Shot Scope, SkGolf, Garmin, Game Golf and even Tag Hauer have their differences, but they work using the same basic principles. 

  1. Using the GPS in your smartphone, or a GPS-enabled wearable device like a watch, shot-tracking systems can determine which course you are playing and your exact location during your round.    
  2. Using Bluetooth, they link to small tags that easily screw into each of your clubs’ grips. The tags weigh only a few grams, so they do not affect how your clubs perform.   
  3. Every time you pull out a club and hit a shot, the system uses GPS to determine your location and detects which club was used. With some systems that do not use tags, you manually enter the club into the system. 
  4. After you hit another shot, the GPS and club-detection process repeats. The system can then determine the distance between the two shots, whether the first one landed in the fairway, rough or sand, and how far the first shot traveled.   

Most systems allow you to make edits to include things like penalty strokes and add the precise location of the holes, but the real magic starts after you have used shot-tracking systems for about five to 10 rounds. At that point, it will probably know more about your game than you do.  

Arccos data
Arccos data on a device.

A virtual caddie?

Shot-tracking systems reveal things like the average distance you hit each club in your bag, where you tend to miss with each club, how often you hit greens in regulation, where you tend to mis-hit on approach shots and how often you get up and down from greenside bunkers. In some cases, they can even break down your game into strokesgained categories like the pros on the PGA Tour.  

With databases that include millions of recorded shots, some companies are now using shot-tracking systems and artificial intelligence to create virtual caddies. They can make club recommendations for you based not only on your skills but also on the performance of players like you on holes like the one you are about to play. They can even consider weather conditions.  

For example, if you are a 12-handicap golfer playing a 430-yard dogleg right par 4, before you tee off, Arccos Caddie Advice considers how far you hit each club, where you typically miss, the wind direction and other factors. It then recommends a strategy and a combination of shots that, statistically, will most likely produce the lowest score on that hole. For players who instinctively reach for a driver on every hole that isn’t a par 3, the advice can seem odd, but Arccos Caddie works to keep fairway bunkers and trouble areas out of play while setting you up to hit your best shots more often. (See, it is smarter than you!)  

Steve Bosdosh is the founder of the Steve Bosdosh Golf Academy at PB Dye Golf Club in Ijamsville, Maryland, 45 miles west of Baltimore, and a two-time winner of the PGA of America’s Mid-Atlantic Section Teacher of the Year award.   

“The trick with everybody is getting accurate feedback,” Bosdosh said. “I’ll ask someone how far he hits his 7-iron, and the guy will say 180, but then when I put him on a FlightScope the balls goes 152 yards. Right there, that’s a synopsis for the problem with why people don’t improve.”  

Bosdosh adds that programs that reveal stats and trends, using a player’s real, on-course shots, cut through perceptions and guesswork and allow players and their coaches to make honest, unbiased assessments.  

The information on-course shot-tracking systems collect is so valuable that many college teams are now outfitting their players with them. Companies like Arccos and Shot Scope have developed dashboards that allow coaches to see their players’ rounds and stats. Using the on-course data, coaches can develop better practice plans for individual players, emphasizing specific areas for each golfer based on his or her stats.   

In addition to helping you make better decisions on the course and allowing your coach to tailor your lessons and practice sessions more effectively, shot-tracking systems can help fitters get you into better gear.   

“Having access to our clients’ Arccos on-course shot data allows us to fully understand each player’s unique golf DNA,” said Nick Sherburne, the founder of Club Champion and one of the company’s master fitters. All of Club Champion’s fitters get training in Arccos‘ platform and dashboard. “The data is golden. It helps golfers and our fitters better track performance while gaining an unbiased understanding of where they excel and what they need to improve.”   

Equipment makers also value the data that shot-tracking systems provide. The Arccos-powered Cobra Connect system is now standard on all Cobra clubs, and Ping clubs come standard with Arccos-embedded grips. Last October, TaylorMade announced it had partnered with Arccos as well. By studying the data collected in shot-tracking systems, manufacturers can hone future offerings to match the needs of specific players. 

So no, you don’t have ShotLink at your local course. But today’s shot-tracking systems make evaluating your game, understanding your strengths and weaknesses and creating a logical roadmap for improving easier than ever. Their software is continuously refining, they are legal for use during tournament play (with some features disabled), and they have become so minimally invasive that you will probably forget you are using one as you play.

Until you look at your scorecard.    

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Technology to the rescue: Modern putting lessons based on data can help any player

Modern putting lessons based on measured data can point any player in the right direction.

ST. SIMONS ISLAND, Ga. — My putting is frequently bad, sometimes awful. Has been for years. I started my first-ever professional putting lesson, at Sea Island’s Golf Performance Center, with that confession.

“Most people don’t say that about themselves,” said senior putting instructor David Angelotti, sounding a bit surprised to hear a student so down on himself.

If he had seen the lowlights from my past 20 years on the greens, he might not have been so perplexed. I told him I play to a scratch handicap index but admitted that I’m probably a 20-handicap putter. He’s used to helping players who don’t know why they miss so many putts, but apparently most are not so brutal in their self-assessment.

Angelotti quickly set out to determine the sources of my woes: bad initial aim that pointed the putter more than 5 degrees right of square, a pull stroke that was an attempt to get the ball back online, poor speed control, frequent bad reads. I miss high. I miss low. Most of all, I just keep missing.

Using several pieces of technology with a reliance on the SAM PuttLab created by German sports technology company Science and Motion, Angelotti was able to break down my broken putting. He loves such a challenge.

“Every single person who walks through that door is a puzzle that I’m trying to piece together, with them, to help them putt better,” Angelotti said.

The technology is key. Before a teaching revolution began nearly 20 years ago with a focus on measuring every aspect of a player’s putting, coaches largely had to rely on their eyes and intuition. The SAM PuttLab, which uses ultrasound to track a player’s stroke as its core function, has allowed coaches to obtain a huge array of data points. The information provided can be as simple or complex as the coach chooses, based on the player’s ability to handle the data.

Other key pieces of technology include lasers that show precisely where the putter is aimed, overhead projectors that illustrate the correct break onto an indoor green and other motion systems such as Capto. Working under Phil Kenyon, the director of putting instruction at Sea Island, Angelotti has at his disposal all the latest gear to help the resort’s stable of tour players as well as amateurs. The lessons aren’t cheap – Sea Island charges $470 for the initial 2-hour assessment for resort guests, but that’s not much more than the price of one more fancy putter that might not help a player hole more attempts.

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No aspect of a player’s putting is missed. If the aim at address is bad, the coach can measure by how many degrees. The stroke is wobbly? How wobbly, and how does that interact with the improper aim and start point? It’s all measured, and Angelotti said such knowledge leads to feasible solutions.

The only thing sometimes missing, especially in the case of recreational golfers, is the player’s willingness to try.

Most players – myself included before my trip to Sea Island – never take putting lessons. While many golfers are open to learning more about the full swing, a putting lesson just never enters the equation. Big mistake.

“The mindset is that putting is easy,” Angelotti said. “They’re like, I don’t have to hit it 300 yards. It’s easy to move a putter back and through. This is bred from a lack of knowledge about what it takes to hole a putt. If I take the time to list out all the factors of what a putt actually needs to do to go in, you would be amazed that we ever make anything outside of 10 feet.”

Mike Shannon – a putting coach at TPC Sawgrass in Ponte Vedra, Florida, who has worked with more than 150 tour pros and was an early adopter of technology – put it succinctly: “If you want to get better fast, you can learn a whole lot more quickly in here (in his putting studio) than you can out there on the range.”

Most tour pros have no reluctance to seek help with their putting, and they follow up frequently. Like Fortune 500 CEOs who want to measure every bit of their business, pros want to know what they don’t know. They not only practice, they measure what they practice: aim, stroke, speed control and results.

Everyday amateurs, not so much.

“It can be eye opening,” Shannon said. “That happens for sure. … It’s fun to be able to bring a player in, and within an hour we know exactly which direction they need to go.”

There are plenty of putting technologies that can help a player these days, with SAM PuttLab being among the most popular. Science and Motion has sold more than 2,000 of the units around the world since its inception in 2003 introduced a new methodology to measuring a putting stroke.

Christian Marquardt, managing director for Science and Motion and one of the device’s inventors, said that golf instructors Hank Haney and Dave Pelz were among the first to grasp the SAM PuttLab’s potential.

“They were completely stunned that we were able to measure this data on putting, because at that point there was only video available, no data,” Marquardt said. “Nobody knew about putting, measurements, dynamics.”

The company frequently upgrades its machines and software to give more control to the coaches. The latest offering is the SAM PuttStudio, a fully integrated system that provides 3D replay, high-speed video, ball tracking, balance analysis and green-reading training on a tilting practice platform.

The company focuses on selling the basic $7,000 PuttLab to coaches and not players themselves, as many players might struggle to interpret all the data. Coaches can take courses on PuttLab to learn how to help students of all levels.

One of the key measurable aspects of a player’s putting is consistency. If a right-handed player aims 2 degrees left, for example, but pushes the ball toward the hole consistently, that might not be a problem. If that push varies too much, it could be the kiss of death.

“In putting, there is not really a model, so we have different strategies,” Marquardt said. “At the same time, we see these professional players are extremely consistent when putting. So we know the consistency levels for all the different aspects we measure very precisely. …

“If you have a consistent pattern, you are able to produce a consistent result. What you do, your stroke, might include some functional problems, but particularly in putting, you might have compensations. If you are consistent, that is the foundation of solid putting.”

Angelotti said his PuttLab system measures consistency as a standard deviation of all putts hit with the system in 2018. Tour pros frequently exceed a consistency level of 75 percent and approach 100 percent, while amateurs might have aspects of their putting that measure as low as 10 percent.

Marquardt said that while all the data can be overwhelming if improperly interpreted or applied, the focus remains on the individual student.

“It is very important to understand that putting can be about the individual,” he said. “It’s like a fingerprint. If you just go for model technique, it can be very difficult. We need to take care of the integrity of you as a person in putting. This is very important.

“If you find something that works for you, just try to make it consistent. Find a way to work on it so that it becomes a pattern that is repeatable to where you can build up your mental skills to trust what you are doing.”

This story didn’t have a very happy start, what with all my missed putts. The ending is yet to be written but is trending in a much more satisfying direction.

Angelotti attributed my bad aim and pull stroke to years of my right hand over-rotating through my stroke. He prescribed a pencil-style putting grip with the shaft running between my thumb and forefinger of my right hand, which eliminates much of the slap from my stroke.

He also had me practice with the ball resting on a mirror, allowing me to look down and make sure my dominant left eye is directly over the ball at address. I incorporated a couple of others drills, such as suspending a string several inches off the ground between two sticks. The taut string runs past the hole and allows me to see a straight line. I also can use the string as a guide for my putter’s alignment aid.

I’m not a completely reformed putter by any stretch, but the results have been encouraging. After two months of regular practice, I am making considerably more putts inside 10 feet. Adding to my confidence was a recent practice session in which I made 87 6-footers in a row while using the mirror and string. Before my introduction to technology-based putting lessons, I would have been lucky to make four out of five from that length.

“Players should take putting lessons to, one, better understand what they do,” Angelotti said. “And two, to have a game plan for improvement. If you’re just guessing, you’re not going to get anywhere. You might have a couple of wrongs that make a right every now and then, but most of the time you’re just going to keep getting it wrong.”

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