“This season’s NBA ratings story is silly. It is a small sample size. This is a year-round league with year-round stories,” says sports media consultant Lee Berke of LHB Sports. “The next NBA media agreements will be a substantially evolved set of deals because of streaming. There will be an increasing range of media companies that want the NBA for the U.S. and worldwide.” The current $2.7 billion per year NBA deal with ESPN and TNT runs through the 2024-25 season, and Berke expects the next deal to roughly double in value.
Tag: Business
Josh Robbins: The Orlando City Council …
Josh Robbins: The Orlando City Council just approved a contract that will allow the Magic to purchase land in downtown Orlando, near the arena, for $5.1 million. The land will be used to build a new practice facility along with orthopedic facilities and a health clinic.
Liz Mullen: NBA announced a multiyear …
Liz Mullen: NBA announced a multiyear deal making Hennessy the Official Spirit of the NBA. pic.twitter.com/ZoxT0XP75k
Tim Reynolds: Hennessy, the world’s …
Tim Reynolds: Hennessy, the world’s …
Former Philadelphia 76ers swingman …
Former Philadelphia 76ers swingman Andre Iguodala has a new team — just not that kind of team. As the basketball star waits to see if the Memphis Grizzlies deal him to another franchise before Thursday’s NBA trade deadline, Comcast Ventures announced he’s coming on board as a venture partner for its Catalyst Fund.
After playing six seasons and winning …
After playing six seasons and winning three NBA championships with the Golden State Warriors, Iguodala remains based in the bustling tech hub of the San Francisco Bay Area, where Comcast Ventures is headquartered. (Comcast Ventures also has offices in New York, Los Angeles and Comcast’s hometown of Philadelphia.)
Hisense has just announced that they …
Hisense has just announced that they have signed a multi-year partnership with basketball legend and 13 time NBA All Star Dwyane Wade to be the brand’s first ever US ambassador. Wade will support product launches and make in-person appearances for future campaigns.
Ian Begley: For those interested: …
Ian Begley: For those interested: former Knick Roger Mason has launched an athlete and entertainer IP development company, Vaunt. The company will have an event tonight in Miami to kickoff Super Bowl weekend.
Salary cap expected to drop
The NBA has alerted teams to the impending release of adjusted 2020-21 salary and luxury tax projections, signaling the likelihood that a decline in revenue will cause a drop in the figures, league sources told ESPN. The league office is expected to deliver revised projections as soon as Thursday, an accommodation that allows teams to make more informed financial and roster decisions ahead of the Feb. 6 trade deadline.