PXG celebrated Women’s Day to Play on June 5 and just released its new Summer 2023 apparel capsule.
PXG celebrated Women’s Day to Play on June 5 and invited all their female employees out of the office for a paid day off to experience golf.
This day off was celebrated within PXG in their North America, United Kingdom, and Japan regions. In Scottsdale, Arizona, home of PXG, Renee Parsons hosted more than 75 PXG employees at the Parsons’ private golf oasis, Scottsdale National Golf Club. LPGA Tour Professional and PXG Ambassador Christina Kim joined the festivities of clinics and shotgun scrambles.
PXG also hosted a panel where social media and comedian star Becky Robinson and Kim joined others for engaging golf conversation.
“Last year, I played my first round of golf at Scottsdale National Golf Club during PXG’s 2nd Annual Women’s Day to Play. At that time I was pregnant a week out from giving birth,” shared Rachel Beach, PXG resale associate. “PXG was super supportive in helping me be a first-time mom, spending time with my son while continuing my career and gaining exposure to the game of golf.”
PXG new Summer ’23 capsule. (PXG)
PXG has already had a busy week, but also just released its Summer 2023 apparel collection.
This summer capsule contains navy and yellow hues for both men and women. It contains 11 classic course-ready styles with PXG signature details of six for men and five for women. The men’s capsule features 4 core polos and two new silhouettes of a layer-able, four-way stretch golf vest and a new slim golf short.
The women’s capsule introduces five figure-flattering pieces of two polos, two core classic skirts and one new dress. The polos, featured in solid yellow and Fairway Camo navy, complement the Fairway Camo Big Logo Pleated Skirt and the Classic Side Logo Tape Skirt.
“With the stuff that went down at 9/11, I have a hard time getting involved with them.”
Bob Parsons, the founder of GoDaddy and Parsons Xtreme Golf (PXG), was not a Vietnam War protester in the 1960s. The Baltimore, Maryland, native enlisted in the United States Marine Corps and was a part of the 26th Marine Regiment before serving as a rifleman in Vietnam in 1969. He spent two months in a naval hospital after being wounded in action and earned a Purple Heart, the combat action ribbon and the Vietnam Vietnam Gallantry Cross.
But in a recent interview in Esquire, Parsons, who is now 72, made it clear that he is with the people who have protested outside LIV Golf events against the Saudi-backed tour.
“I will say this here, on the LIV tour, I consider myself a patriot,” Parsons said. “With the stuff that went down at 9/11, I have a hard time getting involved with them. I know, sometimes, bygones got to be bygones, and I’ve forgiven a lot of people. One of them is Jane Fonda for what she did during the Vietnam War. I’m no longer angry at her. I get it. She was young and stupid. But I just cannot bring myself to do anything with [LIV], and the guys who are heroes, they all agree with that.”
Bob Parsons, founder of PXG, at Scottsdale National Golf Club (Photo: Tracy Wilcox/Golfweek)
Parsons is a fan of wearing all black, riding powerful motorcycles (he owns Harley-Davidson dealerships) and loves nothing more than supporting American veterans. He has donated millions of dollars to veteran-related charities, give members of the military and first responders get a discount on PXG gear and even gave holes at Scottsdale National Golf Club, which Parsons owns, military-inspired names and plaques.
Knowing that, LIV golfers should not bother calling Parsons or PXG regarding future sponsorships.
“Well, we really don’t have guys on that tour,” Parsons said. “I mean, we’ve had some guys that had contracts that went on that tour, and I honored the contracts. But now that the contracts are up, I have no contract with them, and I don’t think they can contract with sponsors with the LIV tour, at least. I don’t know. I could be speaking out of school, but if I had an opportunity to come up and do it, I wouldn’t do it.”
Pat Perez had previously had an endorsement deal with PXG and Patrick Reed signed a deal with PXG in January 2022. Both players are now with the LIV Golf League and neither appears on the PXG website. The company’s current staff is headlined by U.S. Ryder Cup captain Zach Johnson, along with Joel Dahmen, who was a star in the Netflix series “Full Swing.”
This year’s Aloha print features a floral design with classic black, white, grey and the collection’s signature green.
PXG has dropped a new tropical-inspired Aloha Capsule Collection. Golfers everywhere have Maui on their minds as the Sentry Tournament of Champions is well underway.
With the start of the tour in Hawaii, PXG officials felt the timing of this capsule couldn’t have been any better. This year’s Aloha print features a floral design with classic black, white, grey and the collection’s signature green.
The capsule features six signature apparel pieces and various on-course accessories. Accessories include river, blade, and mallet putter headcovers, a player’s towel, and a special-edition lightweight carry-stand bag. PXG has also added hidden golfer “Easter eggs” throughout the design print.
PXG Aloha Capsule Collection. (Golfweek)
In addition to practicality, these tropical designs add a touch of personality to traditional golf prints. Adding the new green print to a wardrobe will provide a relaxed, laid-back, polished look for the links.
“The Aloha Capsule Collection is a fan-favorite for our PXGTroops, and I always look forward to its official release each year,” said Renee Parsons, president and executive creative director of PXG Apparel. “Hawaii holds a very special place in our hearts – it has become a second home for Bob and me. The tradition of sharing the aloha spirit with our customers through this lively collection is truly rewarding.”
Jaquan Brisker is the latest Penn State player to be drafted by the Chicago Bears
The Chicago Bears are one of the oldest franchises in the history of the National Football League, which means they have accumulated a ton of draft picks over the years. Yet, the Bears have only drafted a relatively small handful of players from Penn State.
The most recent draft pick from the Nittany Lions by the Bears is safety [autotag]Jaquan Brisker[/autotag], who was selected with a second-round draft pick by the Bears in the 2022 NFL draft. It was the first time in seven years the Bears selected a player from Penn State’s roster. While the Bears may not have drafted a ton of players out of Happy Valley, they certainly have drafted some recognizable names from Penn State’s history.
Here is a quick look at every draft pick from Penn State to be selected by the Chicago Bears.
Check out some of the highlights from the second-annual college showcase.
The big winner of the PXG College Golf Showcase was once again charity.
The second annual event at Scottsdale National Golf Club aimed to elevate collegiate golfers and PGA Tour University while also benefiting military-focused foundations was shot last month but aired Wednesday night on Golf Channel. The teams, led by playing captains actor and Marine veteran Rob Riggle and Hall of Fame NFL running back Jerome Bettis, were filled with some of the nation’s best college golfers – for now – and the players didn’t disappoint.
Riggle’s Semper Fi & America’s Fund team, featuring Oklahoma State’s Eugenio Chacarra, Washington’s RJ Manke and Duke’s Gina Kim, were down big at the turn to Bettis’ team representing Mount Sinai, comprised of Arkansas’ Brooke Matthews, SMU’s Noah Goodwin and Oklahoma’s Logan McAllister, but fought back down the stretch. Ultimately, it was Riggle’s squad coming out on top in the end with $512,500 to the Semper Fi fund, just ahead of Mount Sinai with $487,500.
The tagline for the event is, “Elite college golfers should be household names.” While that’s true, if you’re just learning about Kim and Matthews, you might have missed their college careers. A total of 46 players recently earned LPGA cards for next season, including Matthews and Kim. Both said they plan to announce their decision about whether they will turn pro or defer and finish their college seasons in the coming days.
The money was donated by the Bob and Renee Parsons Foundation. Parsons, the founder of internet domain and registrar company GoDaddy, purchased Scottsdale National in 2013 and started PXG in 2014.
Check out some of the highlights from the second-annual showcase.
McAllister hates putting in Arizona
OK, maybe not, but at last year’s NCAA Championship the Sooner star made two aces, then at the PXG event he chips in for eagle to give his team some early juice.
Parsons Xtreme Golf, or PXG, got a couple favorable breaks from the pandemic.
SCOTTSDALE, Ariz. — Tens of thousands of small businesses have struggled over the past year and a half amid COVID-19 infections and disruptions to the economy. But the pandemic has allowed a Scottsdale-based golf-club manufacturer to tee up its growth prospects.
Parsons Xtreme Golf, or PXG, got a couple favorable breaks from the pandemic.
For starters, golf participation and revenue expanded as courses around the nation were allowed to stay open. In addition, the company, which connects with consumers directly, was able to stay open and keep revenues flowing in because it didn’t need to rely on sales through third-party stores, many of which had to close temporarily.
The company, which is owned by GoDaddy founder and Arizona billionaire Bob Parsons, has ramped up sales and employment and expanded its marketing reach. It opened its fourth Arizona store and 10th overall Nov. 17 at the Norterra shopping center in north Phoenix, which Parsons’ Yam Worldwide also owns. PXG plans to have two dozen stores nationally by the end of 2022.
Parsons, a self-described “golf nut” with a 12 handicap, got interested in the game as a kid in Baltimore. He gained more enthusiasm after serving with the military in Vietnam, later completing his college education and founding several companies, of which GoDaddy is the most prominent.
The technology of golf
As Parsons grew wealthier, he spent more money on the pastime, eventually hitting what he said were $300,000 in annual expenditures on golf clubs and other equipment. He became obsessed with technological improvements that could allow players to hit farther, straighter and better. That resulted in his founding of PXG in 2014.
The company now has about 650 employees in Arizona, including roughly 340 hired this year. PXG has substantially increased sales, Parsons said, though the private company doesn’t disclose financial figures. It holds nearly 550 global patents, mainly for club design.
The PXG 0311 club heads are hollow and filled with a gel that the company says improves sound and feel. Photo by PXG
“The whole idea was that we could make a better club,” Parsons said during an interview prior to a ribbon-cutting ceremony for the new Arizona store.
“If you had unlimited time and money, could you make a better club?” Parsons said. “Absolutely.”
The importance of swing analysis
PXG stores sell clubs, clothing and other equipment. They also have rooms with golf simulators where players can test clubs and have their swings analyzed by experts and computers. In addition, PXG hosts club testing and swing-analyzing events or “fittings” at driving ranges and elsewhere. Fitting sessions evaluate a player’s swing speed and angle and other aspects in the hopes of recommending the most suitable clubs.
“Nothing is sold off the shelf,” Parsons said.
Jeremy Knowles, part-owner of the 500 Club Golf Course in Glendale, Arizona, aid fitting sessions where PXG representatives allow golfers to try clubs and have their swings analyzed have proven popular.
Knowles said he recently bought a set of PXG clubs himself. “The feel of them is fantastic,” he said. “And the sound of the driver and the yardage are very good.”
Prices range from $89 for a single less-expensive club to $2,999 for a set of higher-end clubs, with products suitable for beginners to advanced players. PXG stores also sell hats, golf attire, club bags and other items. Discounts are offered to first responders and veterans.
Skirting supply chain disruptions
PXG clubs are manufactured in Asia and elsewhere, but otherwise PXG is an American company, with engineering, product development, marketing and other operations here. Because PXG remained open throughout the pandemic, it didn’t face supply chain disruptions to the extent competitors did, Parsons said.
“All of our competitors marketed through big stores,” he said. “During COVID, they shut down but we stayed open.”
Parsons has stepped around concerns about COVID-19 vaccinations with a new policy offering a $1,000 payment to any staff member willing to get the shots.
Bob Parsons of Parsons Xtreme Golf (PXG) at his private club, Scottsdale National, in 2015. Photo by Tracy Wilcox/Golfweek
“For employees who already did it, it was free money for them,” Parsons said.
For others who were on the fence, the $1,000 bonus was an incentive to follow through with vaccinations.
And for those who remain reluctant for religious or other reasons, the policy has been popular “because it allows them to make their own decisions,” he added.
