Penn State quarterback [autotag]Sean Clifford[/autotag] has long been progressive when it comes to the idea of name, image, and likeness opportunities now available to all NCAA student-athletes in this new era of collegiate sports. From the start, Clifford offered words of caution and encouraged all student-athletes to do their careful research on capitalizing on NIL before jumping right in. Now, Clifford aims to help create the best platform for student-athletes to take advantage of NIL opportunities with the launch of his own agency, Limitless NIL.
While other football players have launched their own NIL initiatives, this is the first time a student-athlete is launching an entire agency solely to help others with their NIL arrangements, according to a report by ESPN’s Pete Thamel. At launch, Limitless NIL has seven athletes on board from three different colleges. Among those signed on already are Penn State safety [autotag]Ji’Ayir Brown[/autotag] and Penn State women’s basketball player [autotag]Anna Camden[/autotag].
Thamel detailed the process Clifford took to launch his own agency, explaining that Clifford had his own personal ups and downs with the NIL experience. Going through the experience that was new to him and everybody else allowed Clifford to form an understanding of the challenges others faced, inspiring a passion to create an easier and more dependable process to making the most out of the NIL era as it stands now.
“It’s the agency that I was looking for that I couldn’t find,” Clifford said in an interview with Thamel for ESPN. “It’s for the players, by the players. I wanted to do something to leave even more of a legacy than just on the field. And I thought that this was kind of the way that I wanted to go.”
Clifford is entering his sixth season at Penn State, thus taking advantage of the extra year of eligibility granted to all student-athletes impacted by the COVID pandemic’s wrath on the entire sports calendar in 2020. The NCAA also changed its stance on NIL last year, opening the doors to players in all sports to finally be able to market themselves.
What Clifford hopes separates his agency from bigger agencies that may be easy to latch on to is the opportunity to work with athletes flying lower on the radars and providing quality advice when it comes to personal wealth management.
“All the athletes that sign with us get private wealth management the same way that a multimillionaire would, even if they have nothing in their bank account,” Clifford said to ESPN. “So it’s a cool financial education.”
This is a bold venture for Clifford, who has been well-traveled in the game of college football entering the 2022 season. Knowing his passion for handling NIL responsibly suggests Limitless NIL is going to be an agency to be keeping a close eye on, and it may have just set Clifford up for life after football, whenever that may come.
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