Oregon Women’s Basketball superstar and part-time TikTok influencer Sedona Prince is the poster child of name, image, and likeness.
That’s what their coach, Kelly Graves, has said about Prince’s remarkable ability to leverage her massive platform. Prince, who has nearly 3 million followers on TikTok, is also in the middle of a massive lawsuit against the NCAA to help promote NIL rights for college athletes.
Prince is one of the hosts of More Than An Athlete Hotline: Varsity Edition on UNINTERRUPTED’s YouTube channel. They release new episodes once a month and have already spoken to UCLA wing Johnny Juzang and Sierra Canyon’s Amari Bailey.
As part of the partnership with UNINTERRUPTED, Champs Sports x Eastbay and are also announcing an exclusive “More Than An Athlete” apparel line featuring performance and lifestyle products like hoodies, tees, joggers, compression pieces, and various other accessories.
Prince caught up with For The Win to discuss the Oregon Women’s Basketball season, her ginormous presence on TikTok, NIL policy and activism.
This interview has been condensed and edited for clarity.