Problem is, Antetokounmpo has …

Problem is, Antetokounmpo has trademarked his “Greek Freak” nickname. Eady, in a series of tweets in March aimed at Antetokounmpo, said he stopped selling the shirts after getting a cease-and-desist letter last October from the player’s lawyers. That led to more legal wrangling, none of which Eady wanted to discuss in specifics other than to say he has taken out a small loan to cover a cash settlement to the lawsuit. The situation is an example that experts say is one the risks that star athletes face: Protect their trademarks using the legal system or face the loss of those protections that allow them to control their image, brand and related monetization – which can be worth millions of dollars.