Most valuable and on-brand Big Ten programs according to FiveThirtyEight

FiveThirtyEight used analytics to determine which current Big Ten programs are the most valuable and on brand for the #B1G

In case you haven’t heard, the Big Ten is in the expansion business. Nobody will confuse the efforts with McDonald’s or Starbucks, but the conference has already announced the additions of USC and UCLA, and commissioner Kevin Warren is on record saying he’s not opposed to adding more teams.

But what about the current teams already in the Big Ten? Which programs are the most “Big Ten” branded when looking at things like fit, market, and academics including future members USC and UCLA? It’s all opinion based of course, but Nate Silver of FiveThirtyEight set out to rank the conference teams based on how “Big Ten” they are using those same metrics that only FiveThirtyEight can do.

Said another way, it’s a good exercise that has some interesting intrigue as a baseline for expansion and how valuable each program is to the Big Ten currently.

Here’s how it all breaks down from No. 14 down to what team is the most valuable as far as the most “Big Ten” branded school currently.