Los Angeles Lakers forward Kyle Kuzma …

Los Angeles Lakers forward Kyle Kuzma has signed a multiyear extension of his footwear and apparel endorsement partnership with the GOAT app as he continues to expand his personal brand on and off the court. Short for “Greatest Of All Time,” the app was founded in 2015 and is now the world’s largest digital sneaker marketplace, with over 20 million users and 1 million listings across 164 countries.