The Edmonton team in the CFL has chosen its new nickname: the Elks.
Here it is! Our new primary logo and wordmark! #ElksCharge
Get to know a bit about the process below 👇
💻: https://t.co/pZ0zwGQiWC pic.twitter.com/iN5vhA3off
— Edmonton Elks (@elks) June 1, 2021
New Name. Same Game.
Let’s play some football. #ElksCharge pic.twitter.com/RhtwzcAmhv
— Edmonton Elks (@elks) June 1, 2021
The former nickname was the source of controversy and ownership decided last year to move on from it.
“This was a process that originally began back in early August of 2020 with an initial discussion around the possibilities,” Elks President Chris Presson said in a release. “Thanks to our wonderful fans and partners across the board for their input, dialogue, and debate. Re-branding a team is hard. Re-branding a team with 100 years of history is even more challenging and we worked hard to meld that history with something new and meaningful.”
And on Tuesday, the Edmonton Elks were born … along with helmets and merchandise.
That helmet is AMAZING… and can't get over how amazing the @EdmFootballTeam logo is. They really scored a touchdown with this rebrand. Well done. #yeg #CFL #ElksCHARGE https://t.co/FWu7TIsn60
— Kevin Jesus (@GlobalJesus) June 1, 2021
A rival from Alberta fired the first shot:
One of us has horns….
But we can't wait for the next #BattleOfAlberta to show you. https://t.co/PNdEsth4jD
— Edmonton Elks (@elks) June 1, 2021
Now all that has to happen is for the CFL, which scuttled its 2020 season due to the COVID-19 pandemic, to play football in 2021.
Now about that NFL team in Washington …