Q&A: Jim ‘Bones’ Mackay talks about preparing for TPC Sawgrass and making better decisions

Michael Jordan did it. George Foreman, Michael Phelps and Mario Lemieux did as well. They’re among a select group of world-class sportsmen to walk away from the game-while still competing at a high level- and come back years later for an impressive …

Michael Jordan did it.

George Foreman, Michael Phelps and Mario Lemieux did as well.

They’re among a select group of world-class sportsmen to walk away from the game—while still competing at a high level— and come back years later for an impressive second act.

In golf, Jim “Bones” Mackay retired in 2017 as Phil Mickelson’s trusted caddie following an illustrious 25-year run. Widely regarded as one of the all-time greats, Bones transitioned seamlessly to the role of on-course commentator for NBC Sports/Golf Channel. After a successful four-year stint, Mackay began his own comeback last fall as the full-time caddie for Justin Thomas. “Working in television was an amazing opportunity. I really enjoyed it,” Mackay said. “But I’m a big Justin Thomas fan. I like him both as a person and player. He’s incredibly skilled and I love his work ethic. And, there’s something about having the ability to work for a player like Justin as he enters the prime of his career and where it could possibly take you.”

Some people might not appreciate the scope of a professional caddie’s responsibilities. Toting a bag, gauging wind direction or reading a yardage book is just the tip of the iceberg. At times, they serve as a part-time psychologist, friend, or even confidant. Then, there’s the extensive behind-the-scenes prep work leading up to a tour event. Mackay, a brand ambassador for Aon, the global professional services firm, explains the parallels between what he does on the bag and what Aon does for its clients. “I’ve been a professional caddie for some of the best golfers in the world, and the role that I play is very similar to what I see Aon do for its clients every day,” Mackay said. “It’s about using information and advice to put your player (or your client) in the best possible position to succeed while also giving them the clarity and confidence to make better decisions at every turn.”

Mackay, 56, returns this week to The Players Championship. We caught up with him for a wide-ranging discussion. (The interview was lightly edited for length.)

Golfweek: Obviously, you’re quite familiar with TPC Sawgrass. It’s one of the world’s great risk-reward courses, with trouble looming, in plain sight, from the first tee shot to the 18th green. What will you do to prepare for this year’s Players Championship?

Bones: I’ll walk the golf course looking at the length of the rough, getting a feel for the firmness of the greens, checking the weather and thinking about the winds that we might run into. I’ll go around at least once, if not twice, without Justin. That time on the course alone away from your player can be very beneficial in terms of thinking about potential strategies.

GW: Experience counts at TPC Sawgrass. Justin Thomas won last year’s Players Championship. You caddied for Phil [Mickelson] when he captured the title 15 years ago. Are there specific holes on the back nine where that experience could show in terms of taking a chance or switching your game plan?

Bones: When starting a hole, the wind dictates a lot of what your decision making will be. Like on No. 16, and what you might go for or when you might just chill. You also know you’ll run into things that you don’t tend to encounter at a lot of courses, such as severe short-game shots, pot bunkers, all kinds of grass bunkers, and sawgrass around the greens. There’s just so much to prepare for.

To me, the best finishing stretch of holes that we play all year on the PGA Tour is Nos. 16-18. If you’re lucky enough to pick up a birdie on No. 16, and survive No. 17, you’re dealing with No. 18, which is possibly the most pressure-packed finishing hole on Tour. It’s a relentless course that you can’t take a mental break on. It starts early [in the round] and never stops.

GW: This week’s Aon Risk Reward Challenge hole is No. 12, a drivable par-4, with water guarding the left side of the green. Share with us your strategy for No. 12.

Bones: I’ve been going to the golf course since 1990, so I feel I know it well. I’ve caddied on the 12th since it’s changed [the hole was redesigned prior to The Players Championship in 2017] but not in the past four or five years. I need to get out there and compare my new yardage books to what I have from my former caddie career. It used to be a short par-4 but guys almost never tried to drive the ball on the green. The green had a tremendous amount of pitch on it and there were pretty significant pot bunkers around it. But now, it’s very enticing. Based on the wind and where you are in the tournament, you’ll decide to lay it up or go for the green.

GW: Will you look at analytics for No. 12?

Bones: I’m very interested in seeing what’s happened in terms of where guys have hit it, where they’ve had success, average score when guys go for the green and what guys tend to run into when they lay the ball up. It’s a lot to digest. It’s pretty obvious to figure out where success doesn’t come from. Since you have a pretty good idea where the four hole locations will be, you try to match up those things and figure out as much as you can.

GW: What did you learn from your time as a television commentator that might make you a better caddie?

Bones: One thing is the incredibly sensitive on-course boom mics (microphones) enabled me to listen in on the caddie-player conversations far more effectively than when I was out there caddying. It was really interesting to hear guys break it down in the way they do. I loved having the ability to learn from the best of the best.

GW: As a professional caddie, what do you think is the most important thing you provide to the player?

Bones: Confidence. Confidence that we are making the best decision possible. That I’ve been there, that I’ve done my work, that I’ve been on that golf course a day or two before he got there, that nothing can go on out there on that golf course that we aren’t completely prepared for so that he can be as successful as he needs to be to win.

GW: As an Aon ambassador, do you feel added pressure as you prepare for the Challenge holes?

Bones: I don’t. I just really appreciate what Aon’s doing. I think it’s so much fun for the players and caddies. We’ll sit around and talk about it [Aon Risk Reward Challenge] as the year progresses, so it’s really exciting for a lot of us. I love that Aon has done the same thing on the ladies’ tour that it’s done for the men and the prize money is equal. There’s something very progressive about it and very cool.

GW: Good luck and have fun this week.

Bones: Thank you.

Storylines to Watch: THE PLAYERS Championship 2022

THE PLAYERS Championship returns to TPC Sawgrass for the PGA TOUR’s flagship event and the championship the players call their own. With play set to commence tomorrow, here are the top storylines to look for as the game’s best chase one of golf’s …

THE PLAYERS Championship returns to TPC Sawgrass for the PGA TOUR’s flagship event and the championship the players call their own. With play set to commence tomorrow, here are the top storylines to look for as the game’s best chase one of golf’s most prestigious titles.

The Strongest Field in Golf

Year-in, year-out, THE PLAYERS Championship field is the strongest in golf. Every player in the field has earned their start at THE PLAYERS through superior play on the PGA TOUR or the world’s largest stages – no amateurs, club professionals, qualifiers, or sponsor exemptions. The 2022 field includes 48 of the top 50 players in the Official World Golf Ranking; the top 30 in the 2021-22 FedExCup standings; and 123 of the 125 players who qualified for the previous season’s FedExCup Playoffs, the most of any tournament in the FedExCup era.

Elite Groupings

The strongest field in golf once again delivers elite first- and second-round groupings, with defending champion Justin Thomas being joined by 2019 PLAYERS winner Rory McIlroy and 2021 Open Champion Collin Morikawa.

Three of the top four players in the world will begin their quest for a first PLAYERS title together, with World No. 1 Jon Rahm grouped with World No. 3 Viktor Hovland and World No. 4 and reigning FedExCup Champion Patrick Cantlay.

A Record Purse

THE PLAYERS offers a $20 million purse, the most lucrative in golf history, with the winner at TPC Sawgrass receiving a $3.6 million payout. The new purse is up from $15 million in 2021, the largest such purse increase in tournament history.

40th Playing at TPC Sawgrass

(Photo by PGA TOUR Archive)

The 2022 championship marks the 40th playing of THE PLAYERS Championship at TPC Sawgrass and the Stadium Course, dating back to 1982 and Jerry Pate’s iconic dive into the pond on 18, where he took architect Pete Dye and Commissioner Deane Beman along with him. After those early days, where the game’s top players often criticized it as being too difficult, Dye returned continually to make tweaks to the layout in order to provide one of the game’s most iconic venues.

Can JT Defend?

(Photo by Sam Greenwood/Getty Images)

Justin Thomas, the 2021 PLAYERS champion, made an improbable seven-stroke comeback after 36 holes to win his first PLAYERS title. As he returns in search of his first TOUR win since last year’s victory at TPC Sawgrass, he does so with an opportunity to make history and do something no PLAYERS champion before him has accomplished: defend his title. The three closest calls? Jack Nicklaus (1977), Tom Kite (1990) and Hal Sutton (2001) all finished T5 the year after their Players victory.

Set to make his first start since The Genesis Invitational, Thomas is coming off two consecutive top-10 results, with a T8 at the WM Phoenix Open being followed up by a solo sixth at Riviera.

First-Time Success at Sawgrass

While Thomas chases down a successful title defense, a group of PLAYERS first-timers will look to add their name to the short list of those who solved TPC Sawgrass in their first try. It’s been 20 years since a championship rookie won THE PLAYERS, with New Zealand’s Craig Perks turning in one of the most incredible three-hole finishes in championship history. The Kiwi chipped in for eagle at the par-5 16th, holed a downhill 28-footer for birdie on the par-3 17th and chipped in from behind the par-4 18th to secure a two-stroke victory.

In 1983, Hal Sutton also accomplished the feat in the championship’s second playing at TPC Sawgrass, overcoming an opening-round 1-over 73 with three under-par scores to win by one over Bob Eastwood. With new TOUR winners among the list of players set to make their debut like Lucas Herbert and Garrick Higgo, as well as others seemingly on the brink of victory like Sahith Theegala, we’ll soon find out who has the mettle to tame TPC Sawgrass and walk away as a PLAYERS champion.

PGA TOUR Enhanced Coverage of THE PLAYERS

In 2022, THE PLAYERS Championship is excited to feature more live coverage across ESPN+, Golf Channel and NBC than any year prior, while the PGA TOUR’s Digital apps, websites and social platforms offer fans a record amount of content showcasing innovative ways to watch the best golfers in the world. PGA TOUR Enhanced Coverage will debut in the U.S. with a similar look as Every Shot Live, but with an adjusted schedule throughout the week.

How and Where to Watch

Thursday, March 10 and Friday, March 11:

PGA TOUR LIVE on ESPN +: 6:45 a.m.- 6 p.m. (Main Feed, Marquee Group, Featured Groups, Featured Holes)

GOLF Channel: 12 – 6 p.m.

Saturday, March 12 and Sunday, March 13

PGA TOUR LIVE on ESPN +: 7:45 a.m. – 6 p.m. (Main Feed, Marquee Group, Featured Groups, Featured Holes)

NBC: 1-6 p.m.

5 things to know: Bay Hill Club & Lodge

The Florida Swing now shifts to the center of the state, a theater for some of the PGA TOUR’s greatest moments of the last half-century, many of which have featured a certain Big Cat. Arnold Palmer’s Bay Hill Club & Lodge features 7,381 yards of …

The Florida Swing now shifts to the center of the state, a theater for some of the PGA TOUR’s greatest moments of the last half-century, many of which have featured a certain Big Cat. Arnold Palmer’s Bay Hill Club & Lodge features 7,381 yards of beautiful ponds, Bermuda grass and some of the most challenging golf in the world.

So put up your umbrella, pour some iced tea and lemonade (and then iced tea again if you’re a real pro), and get ready for the best players in the world to sweat out long irons over water, as the Arnold Palmer Invitational presented by Mastercard tees it up from Bay Hill for the 44th time.

1. Palmer’s Pet Project

In the 1970s, a magical attraction emerged in the Orlando area under the direction of one of America’s most celebrated 20th-century figures. That would, of course, be Bay Hill Club & Lounge under ownership by Arnold Palmer.

The history of Bay Hill actually goes back slightly before Palmer’s purchasing – and before Walt Disney began surveying the Orlando area for Walt Disney World. Dick Wilson designed two 9-hole courses – Champion and Challenger – that opened in 1961. The course was seeded with Tifway Bermudagrass, becoming the first golf course in the world to use the now-iconic surface.

After Wilson’s passing in 1965, Bob Simmons designed another nine holes, the Charger, which upped Bay Hill to 27 holes of property.

Around this time, Palmer became infatuated with the property. In 1965, Palmer visited Bay Hill to play in and win a charity golf tournament. As the story goes, Palmer went home directly after and told his wife Winnie he wanted to buy the course. In 1970, he took a five-year lease on the club with an option to buy.

After taking full ownership in 1975, Palmer added his own touches to the course, and in 1979, the Florida Citrus Open moved from nearby Rio Pinar Country Club to Bay Hill. The Champion and Challenger courses combined to make up the 18 holes for the 1979 Bay Hill Citrus Classic, and the venue has hosted the Arnold Palmer Invitational presented by Mastercard ever since.

2. Aerial Approach

Mike Ehrmann/Getty Images

Coming off PGA National, which featured just two par-5s and 15 holes with water in play, Bay Hill offers more of a challenge related to length, although target golf is not lost on the premises. Since 2016, Bay Hill has required more approach shots of 200+ yards than any other course on the PGA Tour. That’s due in large part to Bay Hill’s long par-3s and reachable par-5s. Many of those shots require long irons over water and force players to start thinking about their approach-shot clubs while still on the tee box.

No. 3 should immediately get a player’s pulse pumping on the tee box. The L-shaped hole pivots right at the 250 to 300-yard mark where players would prefer to play their drives. With water along the entire left side of this dogleg left, players are forced to either challenge the edge of the water with driver or take less club and worry about water left of the green on the approach shot.

No. 6 takes the challenge of No. 3 and extends it into a par-5 with a more severe dogleg left. On the tee, players can choose their best line to clear the massive lake and give themselves a shot at the green in two. Water short and left will almost definitely come into play for any player hitting into the green in two.

On paper, the hole should play 555 yards, but en route to his 2021 win, Bryson DeChambeau began hitting unprecedented drives to an area of land just short of the green, leaving just a short wedge shot. A completely direct shot at the pin requires 350 yards of carry, but no player has converted such a drive in PGA Tour history.

Other holes, such as Nos. 9 and No. 10, include bunkers jutting into the fairway, asking players for a more dry, but still challenging decision to attack or stay short. Hole No. 16 is a 511-yard par 5 that also uses bunkers to shrink the fairway before players must carry water for their second shot to this very reachable par-5. A moat of water short of the green penalizes any short mishit with a similar layout to No. 15 at TPC Scottsdale three weeks back.

No. 18 provides a final test that requires an aerial approach to pass (see below)

3. Tough Test

From 1994 to 2006, Bay Hill went through a 13-year period seeing its highest winning score at 12- under. While by no means a cupcake, Bay Hill was clearly more forgiving than some of its Florida counterparts.

Over the last decade-and-a-half, headlined by a 2009 redesign led by Palmer, Bay Hill has sharpened its teeth. Since 2007, only three Arnold Palmer Invitational winners have finished with a score of 14 under or lower. In 2020, with Tyrrell Hatton winning at 4 under and only four players finishing under par, Bay Hill ranked as the toughest stop on the PGA Tour with an average score of 2.1 over par. That number remained north of par in 2021, with an average score of slightly more than 1 over.

One of the trademarks of the 2009 redesign is the par-3 2nd hole, which consistently plays as one of the hardest holes on the course (its 3.2 scoring average in 2021 was the highest among Bay Hill’s par 3s). When redesigning all 18 greens, Palmer had the second green turned 30 degrees clockwise, and the back tee box lengthened. This creates a downhill shot from as far back as 245 yards, with a mostly horizontal green just slanted enough to hold long irons or woods.

4. Tiger Tamed It

David Cannon/Getty Images

While Tiger Woods may not be playing the Arnold Palmer Invitational this week, his presence is always felt at Bay Hill. After all, the course is still recovering from roughly two decades of Tiger dominating it.

His first victory at Bay Hill was more than three decades ago, as he claimed the 1991 U.S. Junior Amateur at Bay Hill for the first of his three consecutive victories in that championship (followed by three consecutive U.S. Amateur wins).

After missing the cut as an amateur in 1994, Woods played the API 16 times from 1997 to 2013. He made every cut. He recorded top-25 finishes in 14 of those years and top-10 finishes nine times. He won eight of those events (2000-2003, 2008-2009, 2012-2013). Woods came back one more time in 2018, finishing T5 (his first top-five since August 2013).

The Arnold Palmer Invitational is the only active PGA Tour event that saw Woods win eight times at the same venue. Woods also won the WGC-Bridgestone Invitational eight times at Firestone Country Club, and he won the Farmers Insurance Open seven times at Torrey Pines, along with the 2008 U.S. Open on the Torrey Pines South Course.

As noted by Justin Ray, from 2000-2013, Woods was 109 under at Bay Hill. The next closest player in that stretch was Vijay Singh at 36 under. And as noted by Jason Sobel, Woods has earned $7,657,559 at the API in his career. If you add up the two next closest players (Bryson DeChambeau and Marc Leishman), you would still be more than $1 million short of Tiger.

5. Famous Finish

David Cannon/Getty Images

After grinding through 17 holes at Bay Hill, the 18th hole asks for one more shot to be carried over water to the course’s signature final green. The tee shot is primarily straight, with water only coming into play on the right for the longest of hitters. But the short hitters are not off the hook. A tee shot left brings out of bounds into play while a tee shot right demands the approach shot be hit out of the rough and entirely over water.

A long curved green hugs the water, and with the Sunday pin position typically all the way to the right, the final round asks contenders to hit their final iron shots over water with rocks defending against any short bailout. Bunkers on the left and in the back of the green provide a cushion and a punishment for any players taking the safe route.

That traditional Sunday hole location has been the setting for many dramatic 72nd-hole birdie putts, including several by Woods, as well as past Bay Hill winners Francesco Molinari and Rory McIlroy.

For much of the API’s history, Arnold Palmer himself would be waiting on the 18th green on Sunday, ready to be the first to greet the victor. In three of his eight victories, Woods felt the drama on 18, making putts to win by one stroke and claim his Palmer handshakes.

The unpredictability of Bay Hill’s 18th hole has led to 11 one-stroke winners since 2000. However, the API has not seen a playoff since 1999.

A fan’s guide to all 32 NCAA basketball conference tournaments: Tickets, locations, start dates, and more!

Let the March Madness begin!

Before Selection Sunday and all the Bracketology conversations and predictions consume college basketball fans’ attention, the NCAA conference tournaments will take center stage on the hardwood across the country.

The Opening Act to the must-see show in March, each tournament creates its own drama, frequently setting the “Madness” theme that will occur throughout the month—the upsets, last-second heroics, thrilling heartbreakers, a rush of memorable moments that only NCAA basketball can provide.

Overall, 32 conferences will have a tournament, with teams looking to write the beginning chapters to a Cinderella Story or live up to the perennial dominance heading into the NCAA Tournament.

That amount of basketball action is tremendous for fans, of course, but also presents an often overwhelming obstacle if you want to go the games.

When considering the different venues, the teams, and even deciding where you’d like to sit, buying tickets to conference tournaments can feel very much like navigating a maze—one dotted with distrust and confusion around each turn. Certainly not the type of madness you’re looking for…

However, the process doesn’t need to rival a full-court shot’s difficulty. Supporting your team or simply taking in the NCAA action is an easy layup…if you have TicketSmarter there to assist with creating the unique experiences.

The platform is unrivaled when it comes to the March Madness journey in 2022. Partnering with more than 100 Division I universities and 25 conferences as the official ticket resale marketplace, TicketSmarter has fans covered in one easy-to-use site that includes the company’s 100% guarantee.

No lines, no purchasing hassles or concerns about seating charts—fans can punch their tickets to the NCAA conference tournaments with worry-free ease.

So, are you ready to go dancing?

To help, we’ve created an ultimate NCAA Division I Conference Tournament guide—for both the men’s and women’s slate—complete with start dates, location(s) and when the championship game takes place. 

Exclusive special offers for Golfweek readers

OnCore Golf ELIXR – Two-time Golf Digest Hotlist Gold Winner and MyGolfSpy’s “Best Value Tour Ball,” our three-piece ELIXR offers superior distance and control. Price: $29.99 per dozen VERO X1 – VERO X1 is our four-piece, Tour-caliber ball featuring …

OnCore Golf

ELIXR – Two-time Golf Digest Hotlist Gold Winner and MyGolfSpy’s “Best Value Tour Ball,” our three-piece ELIXR offers superior distance and control. 

Price: $29.99 per dozen 

VERO X1 – VERO X1 is our four-piece, Tour-caliber ball featuring low drive spin, higher launch, outstanding feel and 60% less sidespin off the driver face. 

Price: $39.99 per dozen 

Special Offer: For 20% off first purchase, use promo code GOLFWEEK20

VISIT ONCOREGOLF.COM

 

4ORE Nutrition

What if you could finish a round of golf feeling as Energized and Focused as you did on Hole 1? With the #1 Drink In Golf, you can! Our sugar free, 3 step drink system is full of the right vitamins and minerals to enhance your round and help you finish as strong as you start. 

Special Offer: Enter discount code GOLFWEEK and receive 30% off your order 

VISIT 4ORE.COM 

 

Pinned Golf Rangefinder

Looking to shave a few strokes off this season? The Ace rangefinder will help you do just that! It’s built with advanced technology, engineered with tour level accuracy, and powered by a single USB charge. The Ace will have you dialed in all season long. 

Special Offer: Use code GOLFWEEK and get The Ace for $174.99! Save $125! 

VISIT PINNEDGOLF.COM 

 

Claw Pro Gloves

Tired of burning through expensive leather gloves after only a few rounds? Claw Golf Gloves feature extended durability with an amazing grip. Our exclusive silicone palm promotes outstanding club control and performance. 

Price: $24.99 

Special Offer: Enter discount code GW4 and receive 15% off + free U.S. shipping 

VISIT CLAWGOLF.COM 

 

Phone Caddy by Desert Fox Golf

Free the drink holders with the best phone holder for golf carts. The Phone Caddy from Desert Fox Golf will keep your phone safe and at your fingertips. It mounts quickly with a velcro strap and is fully adjustable. Silence the ringer and enjoy your favorite apps, music or video next round.

Special Offer: Take 15% off most Phone Caddy SKUs with code GW15

VISIT DESERTFOXGOLF.COM 

Daytona 500 sets the stage for early NASCAR calendar of must-see races

2022 NASCAR is off and running, with plenty of great racing action all across the country heading toward the spring and summer.

The NASCAR season is revved up and running in 2022, coming off a unique January that presented a delayed 2021 Hall of Fame induction—headlined by Dale Earnhardt Jr.— and entered February down the street from Super Bowl 56 with the Clash at the Coliseum.

A checkered flag on that season-opening exhibition now leaves one of the most anticipated events, in any sport, next on the calendar: The Daytona 500.

It’s the Great American Race’s 64th running and one that has a heightened excitement. Not only will teams be entering the first major test for the Next Gen cars, but practice and qualifying are also back on the schedule this year, including one extended session.

(Of course, many will also be keen to watch owner Floyd Mayweather Jr. and The Money Team Racing team’s debut.)

In all, the official start to the NASCAR year has plenty to offer. And much like the Super Bowl, the chance to attend such an exceptional destination is tops for racing fans and even those who’ve wanted to add this Mount Rushmore of Sporting Events to the list.

Are you looking to make the trip?

If the experience is something you’re hoping to check off in 2022, then TicketSmarter can help. The partnership with the online ticket reseller and USA TODAY Network allows readers to easily purchase tickets to events happening both locally and nationally, from article pages (like this) and drop-down menus across a wide range of sites.

It’s a perfect fit in so many areas—it’s fast, easy and secure—and as TicketSmarter CEO Jeff Goodman highlights, great for NASCAR fans.

“At TicketSmarter, we love helping fans build once-in-a-lifetime experiences whether that is the new race at the LA Colosseum or the Daytona 500,” Goodman said. “NASCAR is one of the largest fan bases in the country, and it is easy to see why after just one race at the track.”

The exciting fan-centric opportunities go beyond the Daytona 500, too.

Here’s what caught our eye while looking at the early part of the 2022 NASCAR calendar.

Tale of the Ticket: The unique history created at each Super Bowl in Los Angeles

What will Super Bowl 56 add to the script?

The Super Bowl returns to Los Angeles in 2022, a long-awaited reunion that takes the NFL’s greatest show and places it center stage in the entertainment mecca for the first time since 1993.

And if you’re looking to make this year “the year” and have thought about buying tickets to the Big Game, then you’re in luck. Thanks to an unparalleled partnership with TicketSmarter, USA TODAY Network readers now have secure and easy access to purchase tickets to Super Bowl 56.

The Kansas City-based resale marketplace also has you covered for many of the star-studded events beyond the action at SoFi Stadium on February 13—like Shaq’s Fun House Super Bowl Party, the Maxim Super Bowl Party and the Super Bowl Experiences taking place at the Los Angeles Convention Center.

The best part: However you have the bucket-list experience unfolding, you can take comfort in knowing TicketSmarter’s 100% ticket guarantee means that you won’t have to battle the unknown should anything wind up on the cutting room floor.

So, are you ready for Hollywood’s return to Super Bowl Sunday?

Ahead of the showtime, we’re taking a look back at the proverbial “15 minutes of fame” each Los Angeles-area Big Game has provided since 1967.

If SB 56 continues the trend, then what an experience it will be!

14 of the greatest Super Bowl moments (that would have been incredible to see live!)

Imagine being at the game to see these iconic Super Bowl moments…

While watching all the Super Bowl action unfold on television is great, not even the highest of hi-def flat screens could replace the experience of seeing the Big Game from the stands.

Have you ever been part of it?

Because of the exciting new partnership with TicketSmarter, USA TODAY Network readers can make that destination dream a Los Angeles-bound reality. You’ll be able to purchase tickets to Super Bowl 56—and more than 125,000 live events on TicketSmarter’s website—while having the reassurance that each is covered by the company’s 100% ticket guarantee.

“Attending the Super Bowl is a bucket list item for football fans all over the world whether their team is playing or not,” said TicketSmarter CEO Jeff Goodman. “Over the years, we have facilitated millions of sales to live events and helped to create countless memories. That is one of my favorite things about TicketSmarter and the work we do to make events like this more accessible.”

Those memories that Jeff mentioned have created a wave of Super Bowl nostalgia, causing us to ponder the highlights from past years. 

So to help you get ready for Super Bowl 56, we’re taking a look back at the legendary moments throughout Super Bowl history, the snapshots in time that would have been amazing to see live…

(If only TicketSmarter had been around for all of them! )

Tiger’s launch monitor could be yours

Where were you on November 21st? The golf Twitter universe was set ablaze that morning following a single tweet from Tiger Woods. Two words-“Making progress”-accompanied a 3-second video (spoiler alert: it went viral) of him swinging a golf club for …

Where were you on November 21st? The golf Twitter universe was set ablaze that morning following a single tweet from Tiger Woods. Two words—“Making progress”—accompanied a 3-second video (spoiler alert: it went viral) of him swinging a golf club for the first time since his near-fatal car accident in February. In the foreground of the video was a silver-backed launch monitor labeled “FULL SWING.”

It turns out Full Swing Golf, one of the pre-eminent makers of high-tech golf simulators, has been collaborating with Woods for four years on the development of a portable launch monitor. His tweet was a lovely coming out party for the nascent device. At $3,999, the Full Swing KIT Launch Monitor (available at https://www.fullswinggolf.com/kit-launch-monitor/) isn’t excessively-priced as these gadgets go, and it’s loaded with breakthrough technologies to enhance practice sessions, whether you’re Tiger Woods or an average Joe.

Like other monitors, the KIT records multiple data points (16 in all) during each swing. It captures ball speed, clubface angle at impact, shot apex, spin rate, total distance, and more. Here’s the big difference, though. Many devices use algorithms to calculate shot data, such as launch angle and carry distance. But this one has a built-in micro-Doppler radar used in unmanned drones and self-driving cars. Which means the KIT measures the ball during the entire shot, from impact to when it comes to rest down range.

It’s not by chance. In 2017, the original brainstorming sessions took place between Woods and Full Swing Golf officials. Woods, incidentally, began using the company’s indoor simulators in 2015, which is the same year he signed on as an investor and part-owner. “Anything golf tech, we have the exclusive agreement with Tiger,” says Ryan Dotters, CEO, Full Swing Golf.

How involved was Tiger in the development of this product? Very. “Early on, I got the look and feel of the first [launch monitor] production units,” says Woods. “Throughout the process, I’ve been giving feedback based on the company’s findings during test sessions.”

Of course, having one of the world’s greatest pitchmen can be a double-edged sword. Woods required a device that he could trust the data with on EVERY shot. “His mission to us was to deliver a premium-performance unit that’s accurate,” says Dotters. “We knew it would have Tiger’s influence and name tied to it, so we couldn’t deliver anything but the best.”

It hit the mark. “The KIT exceeded my expectations,” says Woods. In addition to precise, in-flight ball tracking capabilities, the unit has a high-resolution OLED screen that provides a TV-quality, crystal-clear picture. “It’s a big differentiator because you can see the data points right on the device and it’s super-easy to read,” adds Dotters.

Besides that, players can arrange stats on the screen in whatever way they want. “You’re able to customize the display to show one specific data point or have a four-tile data output,” says Dotters. Plus, all 16 specs can be easily viewed at one time on your phone.

Maybe the coolest feature is the built-in 4K camera, which combines with the unit’s auto-leveling technology to make setup a snap. The camera records swing videos in high-resolution (1080 pixels). Players can instantly play back videos on their phone or tablet while simultaneously looking at shot data on the monitor screen. Golfers can also share the data and videos with their swing instructors, friends, or whomever.

With the free app, you get the aforementioned custom data views, unlimited data and video storage for the current practice session, audio playback of data on iOS products (iPhone, iPad or Apple Watch), the ability to share videos of the current session, and more. Players who upgrade to Premium ($99/year) get unlimited video storage, an archive of all previous practice sessions, historical club averages, etc.

The four-pound, compact KIT (10” tall x 6” wide) is small enough to fit in the golf bag and has a lithium-ion battery that runs up to five hours between charges.

All in all, the monitor could be a game-changer for teachers and students alike. And, even though you won’t ever swing like Tiger, you could practice just like him.

Learn more and order yours at https://www.fullswinggolf.com/kit-launch-monitor/

OnCore Rising: Buffalo, N.Y.-based golf ball brand expands

An NFL quarterback and running back. One of the world’s most respected financial advisors. A professional golfer who has endured two heart transplants. And perhaps the leading authority on golf ball design and engineering in the entire industry. …

An NFL quarterback and running back. One of the world’s most respected financial advisors. A professional golfer who has endured two heart transplants. And perhaps the leading authority on golf ball design and engineering in the entire industry.

What do all these seemingly random dots have in common? OnCore Golf. The Buffalo, N.Y.-based golf ball maker founded in 2011 has emerged as one of the industry’s leading golf technology accelerators.

Along the way, OnCore assembled a team of investors and ambassadors ranging from Buffalo Bills quarterback Josh Allen, Dallas Cowboys running back Ezekiel Elliott, legendary investor Charles Schwab and PGA / Korn Ferry Tour golfer Erik Compton. The group has been affectionately dubbed “Team OnCore.”

“Team OnCore is an eclectic mix of golf professionals, professional athletes, investors, and influencers who understand and appreciate the way we’re disrupting the golf ball market through our proprietary designs and direct-to-consumer business model,” says OnCore Co-Founder Steve Coulton. “It’s all about coming together over a common cause and belief system.”

Coulton, along with long-time friend and business partner Bret Blakely founded OnCore during a period when investment dollars were running away from the golf industry, not toward it.

“This is what happens when two young entrepreneurs in New York City lose their jobs during the financial crisis of 2008,” says Bret Blakely. “My father likes to say OnCore is an overnight success story that’s been ten years in the making. But building something special takes time, and we like to think we’ve done it the right way.”

Blakely’s father and OnCore CEO, Keith Blakely, is a serial entrepreneur, investor and specialist in advanced materials and nanotechnology. He led the design of the company’s first ball featuring a perimeter-weighted, hollow metal core that eventually led the USGA to re-write its allowable golf ball technology rules for only the second time in 100 years.

“I’ve always viewed OnCore in three verticals,” Keith Blakely says. “The is first golf ball design, the second is golf-focused technology and the third is experiential golf facility development. These are not disparate things. They’re an interrelated solar system of tech and products to help propel the game forward exponentially.”

Innovation Advantage

When it comes to golf ball design, OnCore doesn’t hesitate to leverage its inherent technological advantages. First and foremost, it utilizes proprietary perimeter weighting to create an increased moment of inertia and centrifugal forces.

This, in turn, results in lower driver spin rates, tighter dispersion, extended aerodynamic lift, and more consistent and stable flight. In other words, OnCore helps golfers hit it longer and straighter while providing more control around the greens.

Keith Blakely and senior technical advisor John Calabria are the driving force behind the development of the company’s current three-tier line: the two-piece, low-compression AVANT 55, the three-piece mid-compression ELIXR and the four-piece, Tour-caliber VERO X1, which has racked up numerous awards and accolades.

OnCore VERO X1

Calabria is the Roger Cleveland of the golf ball industry. His name is on no less than a dozen patents for golf balls and clubs, including Titleist, TaylorMade and Maxfli. He and Keith Blakely are evangelical about leading-edge technology and new materials being the driving forces behind golf ball innovation.

Independent testing of OnCore’s suite of perimeter-weighted balls continues to validate the company’s modus operandi. The VERO X1 recently outdueled both the Titleist Pro V1 and Pro V1x in Golf EQ’s driver and iron testing and delivered 60% less sidespin off the driver.

Pushing the Envelope

Golf ball sales drive the majority of OnCore’s revenue and fuels the fire of invention. Case in point, the company is developing the “iRoll” ball aimed at mini-golf facilities and putting courses. iRoll is a “smart ball” that delivers unprecedented data about golfers’ putting strokes.

“We had a call with [golf instructors] Ron and Dave Stockton the other day, and they believe iRoll will be a paradigm-shifter when it comes to putter design and fitting,” says Keith Blakely. “Dave was one of the best putters on the PGA Tour in his day, and he’s excited about the impact iRoll could have on the game.”

OnCore iRoll

And innovation doesn’t stop on the putting green. The next iteration of the iRoll ball is a “GENiUS” ball golfers can take out on the course to measure ball speed, spin rate, distance, and more. Think launch monitor, but infinitely more affordable and accurate in terms of actual playing conditions.

Earlier this year, OnCore acquired Golf Boost AI, an artificial intelligence-powered swing analysis app that generates personalized lessons and drills using a universal golf swing algorithm. The GENiUS ball and Golf Boost AI will integrate to create an affordable, accessible game improvement solution for all levels of players.

OnCore Golf Boost AI

Helping golfers get better, fast, is part of OnCore’s recipe for growing the game. The other element is ensuring they enjoy the journey. In partnership with other real estate and technology development experts, OnCore is helping to pioneer the next generation of off-course golf entertainment centers.

“From day one we’ve been not only committed to growing OnCore, but to growing the game of golf as well,” Bret Blakely says. “For us, the key is helping golfers play better and lower their scores. If they’re loving the game, they’ll stick with it. That’s been our mission for the past ten years and we’re excited to have it continue for the next ten.”