The Tampa Bay Buccaneers’ international market is growing bigger.
The Bucs began a marketing relationship with Germany in 2022 as part of the NFL’s International Home Marketing Areas program, but the team announced on Tuesday that the team is expanding into Austria and Switzerland through the program.
According to the team, the program “grants NFL clubs access to international markets for marketing, fan engagement and commercialization activations as part of an important, long-term, strategic effort to enable clubs to build their brands globally while driving NFL fan growth beyond the US.” As a part of the initiative with Germany, the Bucs played a game in soccer club Bayern Munich’s stadium against the Seattle Seahawks in 2022. It’s currently unknown if the Buccaneers plan to play in Austria or Switzerland.
The Kansas City Chiefs also began a marketing relationship with Germany through the program and have expanded into Switzerland and Austria as well.
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