The NBA has long been intertwined with the fashion world, but Shai Gilgeous-Alexander has taken that truth to the next level.
Ever since the 2018 NBA Draft night, when he wore a beautiful floral suit, the Canadian-born guard has been one of the more sartorially inclined basketball players. But over the last several years, the Oklahoma City Thunder star has become well-known for his interest in aesthetics.
In fact, GQ voters named Gilgeous-Alexander the most stylish player in the league in 2022. This a crown that he wears with pride, and he is now a fixture at events like Paris Fashion Week.
Gilgeous-Alexander, who has a sneaker deal with Converse, recently starred in a unique campaign for the company. Learn more about why Converse has plans to re-create its niche by aligning with outspoken basketball stars.
The spot was executive produced by Tyler, The Creator. Gilgeous-Alexander appears alongside a wide-ranging group of talented folks including Vince Staples (a musician and actor from Long Beach) and Turnstile (a hardcore punk band from Baltimore).
For The Win caught up with Gilgeous-Alexander to speak about the campaign. He also discussed his vision for Oklahoma City’s future, his experience at Paris Fashion Week, drawing inspiration from Virgil Abloh and Allen Iverson and plenty more.
This interview has been condensed and edited for clarity.